Just a few days ago we were lamenting about R3D pricing and competing with the new ALEXA. News this morning indicates that Red might be releasing a prosumer camera to compete with Panasonic, Sony, Cannon, etc.
This has a lot of potential to do to the prosumer market what Red did to the professional market. Right now there is a fair premium charged for mid ranged cameras, so this might bring pricing down throughout the market.
If you’ve paid off your gear or have projects on the go this is a great option. If you are dependent on rentals, however, it could make things difficult.
Hopefully more info will come soon!